Tillakaratne Dilshan, Lasith Malinga sign as Pepsi brand ambassadors

December 23, 2010 : Pepsi-Cola announced its tie-up up with leading Sri Lankan cricketers Tillakaratne Dilshan and Lasith Malinga at a media briefing held in Colombo yesterday.

Lasith Malinga and Tillakaratne Dilshan at the Pepsi media briefing in Colombo yesterday. © Kamal Wanniarachchi.Dilshan, a dynamic opening batsman, has been in outstanding form in all forms of the game since May 2009, while Lasith Malinga has been a key component of the Sri Lankan bowling attack, and notably claimed a hat-trick in the last World Cup in the Caribbean.

Both players will be promoting the product prior to the ICC Cricket World Cup 2011.

Along with Pepsi; LG, Reliance, Hero Honda, Emirates, Yahoo, Reebok, Castrol and MoneyGram are the other sponsors of the ICC.

Pepsi also announced that they will be kicking off their World Cup promotion campaign from January.

"We went to India to shoot the commercial and it looks very exciting. It’s coming in January and we are excited to see it," Dilshan said speaking to journalists.

Kunal Sharma, Country Manager of Pepsi Sri Lanka, said the reason to choose Dilshan and Malinga as their brand ambassadors was because they were dynamic cricketers. Sharma also revealed that Pepsi will introduce its new logo from January 2011.

The ICC Cricket World Cup Trophy, currently in Sri Lanka on a promotional tour, was also present at the function.